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Vu Technologies
Vu Televisions (also Vu Technologies) is a television brand and an LED TV and display manufacturer founded by Indian businessperson Devita Saraf, in United States in 2006. It is the largest-selling TV brand across e-commerce platforms in India.[2]was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.[3]
With a sales turnover of ₹1 billion, the company turned profitable in 2012. It started exporting televisions to the United States.[4] Vu introduced ultra-high-definition television (4K HD) in 2014.[5] At the end of the year, the company, valued at ₹2 billion, was selling about 40,000 televisions a year.[4]
Vu had annual sales of $30 million in 2015, with 300,000 units sold.[6][7] Vu Technologies gave away a 25% stake in the company to private equity investors.[4]
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In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as a preloaded feature.led tv showroom[8] The company had 20 own stores in Indian cities. Already producing TVs with a range of input options, including features like MHL compatibility and built-in Miracast support, the company launched Vu SuperMac TV, India’s first TV with built-in OS X Mountain Lion Operating System. It has also manufactured Windows and Android-based televisions. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame.[3]led tv showroom[9]
Aside from India, Vu Televisions are sold in 60 countries.[3] The company sells a majority of its televisions online and has become the highest-selling TV brand across e-commerce platforms in India.[2][10] In 2016, Flipkart became its exclusive online sales partner.[11] The share of Vu grew to 40% of the total market share in the TV category for Flipkart.[12]
Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.[13] The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period. According to analysts, the main reason for such growth was its offer of high-quality TV sets at affordable prices. Vu is expected to generate sales of about ₹850–9 billion by March 2018.led tv showroom
